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1.  Choose one of the following events:  Super Bowl, Grammy Awards, Hallmark Kitten and Cat Bowl, and Animal Channel Puppy Bowl.  Describe how the advertisers and sponsor align with the brand of the sponsors and target market. (Note:  The brand the advertisers would align with would be the NFL, Recording Industry, Hallmark Channel and Animal Plane Channel)
2.  Choose an additional even and contrast the brand and target market with your first choice.
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