MKT 574 Wk 1 – Apply: Ethical and Socially Responsible Marketing Analysis

MKT 574 Wk 1 – Apply: Ethical and Socially Responsible Marketing Analysis MKT 574 Wk 1 – Apply: Ethical and Socially Responsible Marketing Analysis Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.   Select a “consumer-focused product” company you are familiar with. Read more…

MKT 574 Wk 1 Discussion – Strategic Marketing Basics

MKT 574 Wk 1 Discussion – Strategic Marketing Basics MKT 574 Wk 1 Discussion – Strategic Marketing Basics The following exercise allows you to practice collaboration skills while learning about marketing concepts and strategies. Complete the warm-up exercise, Strategic Marketing Basics. A transcript of this interactive exercise is also available. Consider Read more…

MKT 574 Wk 5 Discussion – Ethical and Legal Considerations in Social Media Marketing

MKT 574 Wk 5 Discussion – Ethical and Legal Considerations in Social Media Marketing MKT 574 Wk 5 Discussion – Ethical and Legal Considerations in Social Media Marketing The following exercise allows you to practice group collaboration skills while learning about the strategic digital and social media marketing strategy of Read more…

MKT 574 Wk 6 Discussion – Matching the Demographics to the Product

MKT 574 Wk 6 Discussion – Matching the Demographics to the Product MKT 574 Wk 6 Discussion – Matching the Demographics to the Product Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students or your faculty member. Due Thursday Read more…